Roll-up-your-sleeves marketer with a history of developing clear, compelling presentations and communications tools in the ever-changing real estate industry.
Joanna started her real estate marketing career with The Charles E. Smith Companies headquartered in Crystal City, Virginia. She helped guide the company through major transformations: restructuring, leadership changes and rebranding. Her introduction into the public world of REITs came with the creation of Charles E. Smith Residential Realty (SRW) and then in 2003 with a merger with Vornado Realty Trust (VNO). Joining as the Marketing and Design Manager for West, Lane & Schlager in 2017, Joanna assists in developing marketing strategy; works closely with the WLS team providing creative tools, materials and presentations; manages social media; and is responsible for brand management and corporate identity.
Marketing leader and brand ambassador executing ideas and inspiring team members to deliver core messages with clarity and impact. Highly organized, people-centered professional who is relentless in promoting a company with creativity, integrity, endless curiosity, and marketing grit.
Joanna received her Bachelor of Arts in Marketing from Georgetown University.
She is a member of CREM (Commercial Real Estate Marketers), NAIOP Northern Virginia, Society for Marketing Professionals, and the American Marketing Association.